Examining how bespoke Jeweler Hatton Labs has shaken up the Market, appearing on several models at London Fashion Week and collaborating with high-end fashion retailer Browns. But how did a brand in such a competitive market breakthrough?

With Men’s Jewelry becoming increasingly more a fashion essential, Hatton labs have managed to get into the forefront of the fashion community by channeling figures within the industry. With large retailers like Browns Recognising Hatton Lab’s impact on the community.

Hatton labs utilises a marketing tool that not many bespoke jewelers would consider, Instagram, specifically Influencers. Most companies would not rely on Influencers so heavily, especially with the saturation of the market due to fake followers.

Unlike your ASOS or Boohoo who use influencers commonly known by the public as the face of campaigns, Hatton labs cunningly uses connections with individuals such as Leo Mandela, Bakkarrr, Slow Thai and Octavian. These individuals, often early on in their careers, are already making huge movements in their respective industries.

Hatton Labs burst onto the scene in 2018 by combining large links and carabiner clips on thick Cuban chains. These chains combined these were quickly picked up by Artist and friend of Hatton Labs Bakarrr, this then led to several other influencers wearing the chains and from that point, it was a trend that reached as far as California.

But as Hatton Labs grows, appearing in high street retailers, could they outgrow their current marketing tactics and need to use more conventional methods to grow? Instagram is an incredibly useful tool for businesses like Hatton Labs to take off, but by not diversifying their marketing and advertising channels it could limit their future reach and in-turn, sales.

Hatton Labs answer to this is Sneaker Beast, a series of collaborations as part of a project by fashion retailer Browns and US based fashion retailer Stadium goods. This allowed Hatton Labs to gain mainstream PR and appear alongside brands like Chinatown Market. The collection was a series of in-store and on-line pieces exclusive to browns, the in store showcasing of the product and online availability this has allowed Hatton Labs to showcase their product to the general public.

So what’s next for Hatton Labs? With the current success and collaborations, we could well see it becoming as large as brands like Chrome Hearts. Which has resurfaced recently in the archive fashion community and we can well expect some further pop-ups, appearances in more retailers and continued collaborations this year.